Non-toxic cubic zirconia jewelry March 01 2015

Danny Welsh here, Vice President of CubicZirconia.com. I recently communicated with a reporter seeking source material from industry brand/designers for a story on the dangers of “toxic jewelry” and wanted to help out. Our small firm enjoys publicity, yes, so any mention in his piece would be welcome…but more importantly, I asked him if I could hear when he's completed his piece so I can review for any new information that would affect our operations.

We are a small enough company that the product liability of one lawsuit could wipe out our profits, and so I want to thank reporters like this gentleman for investigations into this matter. I hope other jewelry designers and resellers are also conscientious to read what he found out.

Here’s my take on the toxic jewelry issue. The actions taken by big jewelry retailers like Claire’s, Old Navy, Target, and others in recent years to limit certain substances in jewelry purchased to re-sell from manufacturers has been admirable-- but ultimately these companies are doomed to continue a cycle with new toxic materials every few years.

Mass retailers that sell jewelry are always getting caught red-handed selling items manufactured with materials that are suspect. Why? The number one reason in my opinion is that manufacturers will agree to sell a batch of products for the retailer to re-sell at literally whatever price is offered by the retailer.

Wal-Mart especially has gotten so powerful that they dictate prices to their suppliers, and in some cases this can be dangerous for the retailer and dangerous for the consumer-- especially when health considerations are ignored in pursuit of profit margin protection.

What’s an example? The retailer’s purchasing agent will compare bids from various manufacturers for an item they want to stock and sell, and often go with the cheapest similar product rather than the company that initially pitched them on carrying the product.

Unless these buyers are educated about the difference, you get not only poor-quality jewelry sold at premium prices to unsuspecting consumers, but you also get jewelry sold to men, women and children made with toxic levels of lead, cadmium and other poisonous substances.

The danger of toxic jewelry increases significantly when the jewelry is manufactured overseas away from U.S. regulatory oversight. When the corporate purchasers of jewelry educate themselves about the dangers, it helps, but those are only the known dangers!

Some manufacturers trying to cut costs are liable to do anything in order to win-- or keep-- an order contract with large retailers that can buy millions of units. This means that as a retailer you cannot assume that the next batch you receive at the lower price you negotiated is going to be the exact same materials makeup of the last one. You have to ask! Not knowing what planned materials your manufacturer is going to use in order to save your retail company money is irresponsible.

From a personal standpoint, our company CubicZirconia.com does not suffer in any way from doing the right thing in this area. We manufacture all of our finished jewelry in the United States, where regulatory oversight protects consumers much better than in other countries where cheaper jewelry is manufactured. We avoid known poisonous materials in the engagement rings, necklaces, bracelets, and pendants that we manufacture and sell--and try to stay abreast of any new toxic substances that researchers and journalists investigate (which is how I heard about Jamie’s planned story on toxic jewelry).

We don’t lose money and we don’t lose sleep because we charge fair prices and are a boutique firm not trying to cut corners and earn profit in volume with suspect manufacturing tricks.

We use only high-quality precious metals: .925 sterling silver (sometimes rhodium-plated for shine enhancement), 10K, 14K and 18K white, rose, or yellow gold, palladium, and pure 950 Platinum.

You can feel safe with our non-toxic cubic zirconia jewelry!

Check out our full product catalog here: cubic zirconia jewelry