If you’ve been in business long enough and have enough happy, satisfied customers…you’re bound to also have customers that think you’re a jackass. Not all businesses would read a bad review over the PA (Public Address) speaker system, but today we’re gonna do just that. Here's one of my favorite customer complaints…and my reply is not too bad either. -- Mr. Cubic Zirconia 

Mass retailers that sell jewelry are always getting caught red-handed selling items manufactured with materials that are suspect. The result? Toxic jewelry. Please take a look at today's article. It’s no fun to read, and it was no fun to write. But reading this may save the life of someone you care about (or his/her brain, kidneys, bones, or reproductive function)

Choosing the size of your ring’s center stone – is bigger always better?

It's not really because he doesn't want to buy you jewelry. He does. He really does. It's just that there's quite a number of things that also go with that decision. Understanding these questions will lead to you helping him buy you that ring you've been secretly eyeing forever.

Make no mistake. Although our stones are imitation diamonds, the precious metals we use in our jewelry items are exactly that – PRECIOUS.