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What every unmarried guy/girl should know about the ring before the ring (8 times a promise ring is perfect)
You have to realize that for some women, the perception in her head is that it’s like Frodo and the mountain of fire: there is only ONE ring, and that ring is the engagement ring. However...there ARE some times when a promise ring is perfect. Every unmarried guy/girl should know this about promise rings aka ‘the ring before the ring’. When should I give/expect a promise ring? The short answer for most is NEVER.  The large majority of men don’t give one. And most women don’t expect a promise ring.When to give a promise ring is less about time spent dating and more about the circumstances of the couple.  Most couples don’t need a promise ring, but here’s 8 reasons you MAY want one.   
Fact vs. Fiction in the Jewelry Biz (How to Avoid Being Ripped Off Buying Online)
Fake online sellers will promise the world, offer a money back guarantee, ship later than promised (or not at all), provide crappy products (or no product at all), then ignore your customer service requests-- and still make lots of money. Here's how to avoid becoming the next ripped-off victim of an online product scam’s lying, cheating and stealing-- in general and with some specific tips on avoiding a jewelry rip off. If you’ve ever bought something off a single social media ad, and the product never arrived-- and then tried to track down who did what when and how the jerks got away with your money…you may already know the general answer. But today’s tips will drive the lesson home to being a smarter online shopper.
The New Word: An Affordibauble Ring
A little while ago I learned a new word: “affordibauble”. Alright, alright, you got me.  It’s not a real word, so to speak.Here at the shop, we made it up. But this made up word IS "A Word That Saves You Money".
Are Diamond Engagement Rings a Scam? (Video Quiz: Answer 5 simple questions and get a free $50 CubicZirconia.com gift card)
On an episode of truTV’s “Adam Ruins Everything”, in just 3 minutes and 53 seconds comedian Adam Conover completely destroyed the common beliefs that the diamond engagement ring is a timeless symbol of love and a marriage proposal tradition handed down from generations since antiquity. After watching this funny and incisive video, if you can correctly answer just 5 simple multiple choice questions-- the answers to which are in the video-- you will get a free CubicZirconia.com gift card worth $50 USD to purchase anything you want.
"Blood Diamond" movie and Blood Diamonds IRL: 15 years later, the truth
Beyond great entertainment that brought in $170+ million US dollars at the box office globally, few movies have been more influential in stirring a call for change than this 5-time Academy Award nominated film.  For humanity: the world became more aware of the human rights abuses, dangerous labor practices, terrorist funding, money laundering, and environmental destruction wrought by the mined natural diamond industry. For our business: new customers had yet another powerful reason to choose our 5A diamond-quality CubicZirconia.com CZ stones instead of buying a mined, natural diamond. For the marriage-minded, engagement proposal planner with a future fianceé on the fence about choosing natural mined diamonds or an alternative: he/she can simply have a movie night and watch Blood Diamond together (you won’t have to say much, and if you haven’t seen it…he/she will want to talk after watching).