"The British financiers who had organized the South African mines quickly realized that their investment was endangered; diamonds had little intrinsic value—and their price depended almost entirely on their scarcity. The major investors in the diamond mines realized that they had no alternative but to merge their interests into a single entity that would be powerful enough to control production and perpetuate the illusion of scarcity of diamonds..." Frankly, as an educated woman...I wonder: HOW is it that 40+ years after this exposé was published in one of the most credible journalism outlets in the world, millions of consumers still pay more than a few hundred bucks for a diamond (ANY diamond)? SMH. - Mrs. Cubic Zirconia  

How many chainsaws do you need? My father in law has 4 chainsaws (that I know of).  The idea that a guy would want to try and safely wield a loud and dangerous piece of power equipment with each of his two hands AND each of his two feet while simultaneously cutting down four trees at the same time…seemed crazy to me. But truth is…

On an episode of truTV’s “Adam Ruins Everything”, in just 3 minutes and 53 seconds comedian Adam Conover completely destroyed the common beliefs that the diamond engagement ring is a timeless symbol of love and a marriage proposal tradition handed down from generations since antiquity. After watching this funny and incisive video, if you can correctly answer just 5 simple multiple choice questions-- the answers to which are in the video-- you will get a free CubicZirconia.com gift card worth $50 USD to purchase anything you want.

Frankly, the U.S. higher education system might be the biggest scam running. And the way Big Pharma continues profiting off of drugs for those dying in late stage cancer misery-- and buying up and closing down any companies doing research on early cancer detection measures-- may be the most evil thing we’ve seen in the world of business. In our opinion...not far behind on the scammy and evil list, however, is the diamond engagement ring.Beyond the many, MANY lies the diamond industry has told for decades-- these solitaire swindlers have commercialized the emotion of love and somehow managed to transform a personal and thoughtful gift into a status symbol that has come to be measured-- and judged-- by the size (and the price tag). Yeah, we know that sounds more than a little  ‘tin-foil-hat’ crazy to some people.   But if you’re not already a definite ‘Diamond Doubter’, we're not asking a person to believe anything just yet-- until he or she can see the evidence for themselves. All we ask is that you refrain from disbelieving while we show you our proof that 'the more he spends, the more he loves her' is absolute bullshit.

Beyond great entertainment that brought in $170+ million US dollars at the box office globally, few movies have been more influential in stirring a call for change than this 5-time Academy Award nominated film.  For humanity: the world became more aware of the human rights abuses, dangerous labor practices, terrorist funding, money laundering, and environmental destruction wrought by the mined natural diamond industry. For our business: new customers had yet another powerful reason to choose our 5A diamond-quality CubicZirconia.com CZ stones instead of buying a mined, natural diamond. For the marriage-minded, engagement proposal planner with a future fianceé on the fence about choosing natural mined diamonds or an alternative: he/she can simply have a movie night and watch Blood Diamond together (you won’t have to say much, and if you haven’t seen it…he/she will want to talk after watching).