If you’ve been in business long enough and have enough happy, satisfied customers…you’re bound to also have customers that think you’re a jackass. Not all businesses would read a bad review over the PA (Public Address) speaker system, but today we’re gonna do just that. Here's one of my favorite customer complaints…and my reply is not too bad either. -- Mr. Cubic Zirconia 

So, you've found our website and you're getting ready to purchase a jewelry piece. Then you realize, "They have so many products! How in the world will I find what I'm looking for?" Lucky for you, we got the lowdown on how you can zero in on what you want from thousands of choices with just a few clicks - all from a shopper's point of view.

Mass retailers that sell jewelry are always getting caught red-handed selling items manufactured with materials that are suspect. The result? Toxic jewelry. Please take a look at today's article. It’s no fun to read, and it was no fun to write. But reading this may save the life of someone you care about (or his/her brain, kidneys, bones, or reproductive function)

It's not really because he doesn't want to buy you jewelry. He does. He really does. It's just that there's quite a number of things that also go with that decision. Understanding these questions will lead to you helping him buy you that ring you've been secretly eyeing forever.

Make no mistake. Although our stones are imitation diamonds, the precious metals we use in our jewelry items are exactly that – PRECIOUS.