You have to realize that for some women, the perception in her head is that it’s like Frodo and the mountain of fire: there is only ONE ring, and that ring is the engagement ring. However...there ARE some times when a promise ring is perfect. Every unmarried guy/girl should know this about promise rings aka ‘the ring before the ring’. When should I give/expect a promise ring? The short answer for most is NEVER.  The large majority of men don’t give one. And most women don’t expect a promise ring.When to give a promise ring is less about time spent dating and more about the circumstances of the couple.  Most couples don’t need a promise ring, but here’s 8 reasons you MAY want one.   

The discussion with your future spouse about a non-diamond engagement ring can be a tough conversation when society has a certain expectation but you want to do something different. We call it being "between a rock and a hard place". This article will provide a few ideas and resources to help couples talk through the options for a non-mined-diamond alternative. Just as you can create your own wedding experience, you can choose an engagement ring that actually reflects your values-- individually and as a couple. And if you do it together, it's a great test-drive of many future values-driven decisions a marriage will be better off for if a couple makes together.

Today we’re sharing a brief roundup of some of the more common scams, deceptions, manipulations and money-grabbing tactics used by unethical jewelers that give our industry a bad rap. We wanna arm you with the knowledge that each of these common scams and unethical business practices exist...because, once you see it, you can’t UNSEE IT. In some cases, police and governments have gotten involved. But in most cases, it’s up to ethical jewelry companies to call out the bad actors in our industry.  We hope this 5 minute read can give you the info to spot these shenanigans, and we can rest assured that our friends and customers won’t be deceived (again).

It's not really because he doesn't want to buy you jewelry. He does. He really does. It's just that there's quite a number of things that also go with that decision. Understanding these questions will lead to you helping him buy you that ring you've been secretly eyeing forever.

Did you know a piece of finished jewelry that is complete except for setting stones – example:  earrings, ring or pendant – is called a "mounting"? Every single one of our pieces of jewelry can be purchased as a “mounting” without stones. And of course, you can do so less expensively than the piece fully-set with our CZ stones. You don’t need to be a jeweler/jewelry company for a B2B purchase, either; anyone can buy the mountings we manufacture with a few conditions.