I write to you in the spirit of collegiality, and with all due respect for your company in the jewelry industry, from the law offices of Dewey, Cheatem, & Howe on behalf of my clients, the Transatlantic United Retail Diamond Sellers. As the world's largest association of retail store jewelers, my client objects to your omission of such retailers from your low-price, quality jewelry sales business plan, and doubly objects to the use in your company’s man-made stone marketing of terms “diamond-quality”, “visually indistinguishable from diamond to the naked eye”, or “diamond-equivalent” (terms which have not been approved for use by the self-elected governing body of this association, of which you have refused to become a member despite our repeated invitations).

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Color it blue, red, yellow, yellow, white, or whatever tint you want. Looking at it, with the untrained eye, you’...