Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?

I write to you in the spirit of collegiality, and with all due respect for your company in the jewelry industry, from the law offices of Dewey, Cheatem, & Howe on behalf of my clients, the Transatlantic United Retail Diamond Sellers. As the world's largest association of retail store jewelers, my client objects to your omission of such retailers from your low-price, quality jewelry sales business plan, and doubly objects to the use in your company’s man-made stone marketing of terms “diamond-quality”, “visually indistinguishable from diamond to the naked eye”, or “diamond-equivalent” (terms which have not been approved for use by the self-elected governing body of this association, of which you have refused to become a member despite our repeated invitations).

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Get help figuring out what size stone cubic zirconia you need-- whether you need to convert from millimeters to CZ carat size or diamond carat size to the equivalent cubic zirconia dimensions. Measure our CZ stones using these instructions and mm-to-carat comparison chart. We use diamond-carat-equivalent sizes on CubicZirconia.com.

Color it blue, red, yellow, yellow, white, or whatever tint you want. Looking at it, with the untrained eye, you’...