Did you know the most popular size of accent “melee” stone in jewelry is the 1.00 millimeter (1mm) diameter round cut stone? It’s probably not because there’s anything inherently better about the size, but that size side stone just seems to have evolved as a standard in the jewelry industry over hundreds of years. Read more about this interesting phenomenon here.
Oh yes, and if you happen to be part of a college dance team with a design in your mind for making a blingin’ faux-diamond bikini uniform for the squad, you can buy our flawless, AAAAA diamond-quality 1mm round cut melee accent stones at wholesale prices of less than a penny a piece (without being a credentialed jeweler). Please send pictures, when finished. In all seriousness, anyone can buy our stones at wholesale prices without being in the jewelry business— not just dance team members.
Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry.
We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere.
Why can we say that with 100% confidence?
Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair.
Permit us a short explanation, please?
We do not acknowledge any independent, industry-wide and international authority on the making of diamond-quality synthetic cubic zirconia stones. That means anyone out there claiming to make a better stone or a "certified" stone may as well be making that claim up from thin air as far as we are concerned. Certification schmertification.
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