Online since 1999, The Clear Choice for Cubic Zirconia ™ now serving you better.

23% off sale celebrating 23 years


In appreciation for 23 years online, you can get special savings:

For the first 23 days of January 2023, the first 23 sales each day of almost everything we make and sell* will receive 23% off [no discount code needed, automatic discount at checkout after adding discountable products to online cart]

Shop the Collection (4975 products)

* Not applicable to custom-manufactured jewelry made with customer CAD approval through our "design your own" program, already-discounted wedding sets, clearance items, large bulk wholesale loose stones orders, wholesale melee/accent stones orders, jewelry repairs, or gift cards.