Bedford, KY, USA - January 29, 2016 - Customers turn to cubic zirconia as a quality and ethical alternative to diamonds, says premier CZ jeweler, as company expands to meet worldwide market demands. Vice President, Danny Welsh, is confident that the growing cubic zirconia (CZ) market will continue to increase its jewelry industry prominence globally. CZ is taking a well-deserved place in the jewelry market as a high quality, ethical alternative to the overpriced, monopolized, and often unethical diamond market. He is proud that is on the cutting edge of growth. He is excited to have a hand in its expansion.

"We were excited to announce the 2015 acquisition of It is an important investment that is going to make our company stronger, and better positioned in the marketplace." is leading the way in raising the profile of cubic zirconia as a high quality, desirable option for customers who want diamond-quality jewelry without diamond jewelry prices. As Vice President of a highly progressive, innovative jewelry company, Mr. Welsh takes great pride in contributing to the growing interest in cubic zirconia.

"There are only a handful of companies worldwide that are making and selling diamond-quality jewelry, set with the best-quality cubic zirconia ever made. Everyone else may as well be selling disposable jewelry of little true resale value and calling it 'costume jewelry'. That’s not, and never will be, our business model."

The team are iconoclasts in the jewelry industry for reframing the value placed on high quality jewel stones, such as diamonds, that too often come at a high cost of human life affecting the exploited Third World workers that toil to produce them. The continued rise in popularity of cubic zirconia and other diamond simulants could change the face of the jewelry industry.

"We're intent on becoming  not only the premier jeweler for high quality cubic zirconia in the world, the "clear choice" so to speak, but we want cubic zirconia as a diamond simulant to become the go-to stone for customers seeking high end, heritage-quality jewelry for less. That's why we will continue to grow the business, one happy customer at a time. We will invest in acquisitions like, that make this phenomenal product more accessible in the consumer spectrum of choice.”, is an online jewelry company that provides a premier selection of customizable, heritage quality jewelry, including engagement rings, anniversary bands and wedding sets. The company ships to customers worldwide.

Danny Welsh
Vice President,
1086 Martini Lane
Bedford, KY 40006
United States
Phone: +1-888-355-2484 FREE