"The British financiers who had organized the South African mines quickly realized that their investment was endangered; diamonds had little intrinsic value—and their price depended almost entirely on their scarcity. The major investors in the diamond mines realized that they had no alternative but to merge their interests into a single entity that would be powerful enough to control production and perpetuate the illusion of scarcity of diamonds..." Frankly, as an educated woman...I wonder: HOW is it that 40+ years after this exposé was published in one of the most credible journalism outlets in the world, millions of consumers still pay more than a few hundred bucks for a diamond (ANY diamond)? SMH. - Mrs. Cubic Zirconia  

In any given intimate relationship, you should prepare yourself to learn one or more things that are strange, odd or just plain weird about this person with whom you're sharing your time and space and maybe life, too. Neurotic about recycling? Midnight lunch? Showering only in the dark? Naming and talking to your cars? Or God forbid...putting ketchup on eggs? Here are 7 weird wife habits I didn't know were odd until my husband told me.

A little while ago I learned a new word: “affordibauble”. Alright, alright, you got me.  It’s not a real word, so to speak.Here at the shop, we made it up. But this made up word IS "A Word That Saves You Money".

On an episode of truTV’s “Adam Ruins Everything”, in just 3 minutes and 53 seconds comedian Adam Conover completely destroyed the common beliefs that the diamond engagement ring is a timeless symbol of love and a marriage proposal tradition handed down from generations since antiquity. After watching this funny and incisive video, if you can correctly answer just 5 simple multiple choice questions-- the answers to which are in the video-- you will get a free CubicZirconia.com gift card worth $50 USD to purchase anything you want.

Frankly, the U.S. higher education system might be the biggest scam running. And the way Big Pharma continues profiting off of drugs for those dying in late stage cancer misery-- and buying up and closing down any companies doing research on early cancer detection measures-- may be the most evil thing we’ve seen in the world of business. In our opinion...not far behind on the scammy and evil list, however, is the diamond engagement ring.Beyond the many, MANY lies the diamond industry has told for decades-- these solitaire swindlers have commercialized the emotion of love and somehow managed to transform a personal and thoughtful gift into a status symbol that has come to be measured-- and judged-- by the size (and the price tag). Yeah, we know that sounds more than a little  ‘tin-foil-hat’ crazy to some people.   But if you’re not already a definite ‘Diamond Doubter’, we're not asking a person to believe anything just yet-- until he or she can see the evidence for themselves. All we ask is that you refrain from disbelieving while we show you our proof that 'the more he spends, the more he loves her' is absolute bullshit.