Today we’re sharing a brief roundup of some of the more common scams, deceptions, manipulations and money-grabbing tactics used by unethical jewelers that give our industry a bad rap. We wanna arm you with the knowledge that each of these common scams and unethical business practices exist...because, once you see it, you can’t UNSEE IT. In some cases, police and governments have gotten involved. But in most cases, it’s up to ethical jewelry companies to call out the bad actors in our industry.  We hope this 5 minute read can give you the info to spot these shenanigans, and we can rest assured that our friends and customers won’t be deceived (again).

Take a look at the Google Trends for “cubic zirconia” (what we make and sell) versus “fake diamond”, “man made diamond” and “artificial diamond”. What's more popular? Fake diamonds Artificial diamonds Man made diamonds Cubic zirconiaHere's what the Google search research says...

Since the founding of our website-- check out our top, most-read 17 blog posts to date! Topics include diamond deprogramming, relationship tips, engagement proposal ideas and stories, product care and cleaning, picking the right engagement ring, gift ideas and what factors make our 5A diamond-quality cubic zirconia stones the best!

Bad news. www.Emitations.com as a company appears to be out of business (as of writing). Good news: the owners of CubicZirconia.com are offering a special, first-purchase discount to new customers that previously did business with Emitations.com.

Mass retailers that sell jewelry are always getting caught red-handed selling items manufactured with materials that are suspect. The result? Toxic jewelry. Please take a look at today's article. It’s no fun to read, and it was no fun to write. But reading this may save the life of someone you care about (or his/her brain, kidneys, bones, or reproductive function)