On an episode of truTV’s “Adam Ruins Everything”, in just 3 minutes and 53 seconds comedian Adam Conover completely destroyed the common beliefs that the diamond engagement ring is a timeless symbol of love and a marriage proposal tradition handed down from generations since antiquity. After watching this funny and incisive video, if you can correctly answer just 5 simple multiple choice questions-- the answers to which are in the video-- you will get a free CubicZirconia.com gift card worth $50 USD to purchase anything you want.

Beyond great entertainment that brought in $170+ million US dollars at the box office globally, few movies have been more influential in stirring a call for change than this 5-time Academy Award nominated film.  For humanity: the world became more aware of the human rights abuses, dangerous labor practices, terrorist funding, money laundering, and environmental destruction wrought by the mined natural diamond industry. For our business: new customers had yet another powerful reason to choose our 5A diamond-quality CubicZirconia.com CZ stones instead of buying a mined, natural diamond. For the marriage-minded, engagement proposal planner with a future fianceé on the fence about choosing natural mined diamonds or an alternative: he/she can simply have a movie night and watch Blood Diamond together (you won’t have to say much, and if you haven’t seen it…he/she will want to talk after watching). 

The discussion with your future spouse about a non-diamond engagement ring can be a tough conversation when society has a certain expectation but you want to do something different. We call it being "between a rock and a hard place". This article will provide a few ideas and resources to help couples talk through the options for a non-mined-diamond alternative. Just as you can create your own wedding experience, you can choose an engagement ring that actually reflects your values-- individually and as a couple. And if you do it together, it's a great test-drive of many future values-driven decisions a marriage will be better off for if a couple makes together.

So, you've found our website and you're getting ready to purchase a jewelry piece. Then you realize, "They have so many products! How in the world will I find what I'm looking for?" Lucky for you, we got the lowdown on how you can zero in on what you want from thousands of choices with just a few clicks - all from a shopper's point of view.

Fair warning: this blog has nothing to do with diamond deprogramming or lessons for a married life topics we usually write about. If you like our emailed stories, you’ll probably like this quick story about an immigrant I called “The Happy Barber”. If not, well…there are plenty of cat videos on Youtube to entertain you instead! :) The Happy Barber is a sweet older gent who genuinely loves cutting hair and is living his American Dream. He taught me that a man should do everything with excellence-- and how to make even the simplest transactions fun-- something we endeavor to do with and for our jewelry shop customers. -- Mr. Cubic Zirconia