On an episode of truTV’s “Adam Ruins Everything”, in just 3 minutes and 53 seconds comedian Adam Conover completely destroyed the common beliefs that the diamond engagement ring is a timeless symbol of love and a marriage proposal tradition handed down from generations since antiquity. After watching this funny and incisive video, if you can correctly answer just 5 simple multiple choice questions-- the answers to which are in the video-- you will get a free CubicZirconia.com gift card worth $50 USD to purchase anything you want.

In appreciation for 23 years online, for the first 23 days of January 2023, the first 23 sales each day of almost everything we make and sell* will receive 23% off automatically.

So, you've found our website and you're getting ready to purchase a jewelry piece. Then you realize, "They have so many products! How in the world will I find what I'm looking for?" Lucky for you, we got the lowdown on how you can zero in on what you want from thousands of choices with just a few clicks - all from a shopper's point of view.

Welcome to v23 of the new and improved CubicZirconia.com! Online since 1999, The Clear Choice for Cubic Zirconia ™ now serving you better. Celebrate with special savings

Today we’re sharing a brief roundup of some of the more common scams, deceptions, manipulations and money-grabbing tactics used by unethical jewelers that give our industry a bad rap. We wanna arm you with the knowledge that each of these common scams and unethical business practices exist...because, once you see it, you can’t UNSEE IT. In some cases, police and governments have gotten involved. But in most cases, it’s up to ethical jewelry companies to call out the bad actors in our industry.  We hope this 5 minute read can give you the info to spot these shenanigans, and we can rest assured that our friends and customers won’t be deceived (again).