These videos show the most popular different shapes of cubic zirconia loose stones we make and sell, as well as the customizable center stones available for setting atop the highest percentage of most products we make and sell in our jewelry catalog.

Mass retailers that sell jewelry are always getting caught red-handed selling items manufactured with materials that are suspect. The result? Toxic jewelry. Please take a look at today's article. It’s no fun to read, and it was no fun to write. But reading this may save the life of someone you care about (or his/her brain, kidneys, bones, or reproductive function)

Choosing the size of your ring’s center stone – is bigger always better?

It's not really because he doesn't want to buy you jewelry. He does. He really does. It's just that there's quite a number of things that also go with that decision. Understanding these questions will lead to you helping him buy you that ring you've been secretly eyeing forever.

Make no mistake. Although our stones are imitation diamonds, the precious metals we use in our jewelry items are exactly that – PRECIOUS.