INTERNAL (Pre-dynamic pricing API products)

There's a long historical tradition of jewelry imitating art, and art that imitates jewelry. Every once in a while, however, you see a piece of jewelry that truly IS art....

This 3-stone ring with twin round-prong accents will make her heart sing every time she sees it. How could it not? The Willie Jo features a flawless AAAAA (5A) diamond-quality...

The Bengal region of the Indian subcontinent is perhaps known best in Western culture for the Bengal Tiger, a fiercely majestic creature with a stare nature designed to intimidate members...

A fictional character once said that “at heart, all women want to be a princess.” We know it couldn’t have been anticipation over a life managing servants on the palace...

The Lottie is a 5A diamond-quality cubic zirconia engagement ring specially designed for the woman whose grace, sense of humor and smarts make her just what you've wanted all along....

In the 1920s, year each well over a thousand little girl babies were born whom the parents named ‘Nettie’. Today, as we’re writing this in 2016 somewhere between 10 and...

Every day in June— the most popular wedding month of the year— hundreds of thousands of couples in the English-speaking world alone will say “I do”. Each of these couples...

L is for Love, which we wish you everlasting. U is for Understanding, like that which a successful couple shows to each other. Alternatively, one could say it’s also for...

Yes, the glam girl from your fantasies can become the glamorous wife on your arm as quickly as you want that to happen. Our finished jewelry comes with a Lifetime...

Is there anything sweeter than love at first fight? It’s no coincidence that there’s very little difference between the words ‘amor’ and ‘armor’. Love and war have been as indisputably...

The name "Mabel" is of English origin, and it means "lovable". The name's popularity for a woman born in the United States peaked in the early 20th century (1915 to be...

Sleek. Stylish. Substantial. It’s a clean sweep. Ready to be swept off your feet? Or are you, dear sir, The Sweeper? The Myrtle goes well with a European state-dinner dress,...

This is a look you won't see every day, and literally "one for the ages". Dressy style with rich, almost regal flair and intricate details you'll be sure weren't engraved...

Stand a few feet away and you’ll swear the hand-engraving intricately detailing the carved metal band of The Florence must have been sculpted by the winds, scampering side to side...

A single stone for a single woman who’s (hopefully for one man) single no more, The Manuela is a rope-inspired solitaire engagement ring full of hidden mystery. There’s an outstanding...

Sparkling and stunning in a vintage hand-engraved style created just for you, The Mary Jane will be the perfect addition to your life. There's something in the air. It smells...

‘Goldie’ is a name of British origin meaning “made of gold”. For millennia, gold has been a measure of wealth and prestige...and the material from which arguably the most beautiful...

Prosperity becomes you, my dear. A name from Indian Sanskrit, Lakshmi is the Hindu goddess of wealth and fortune. Religion aside, wars have been fought over objects with less beauty than...

The Ila is a simple, beautiful 5A Cushion Cut cubic zirconia engagement ring without an ounce of pretension. How can something so modest be so magnificent? Her organic 3-stone design...

She wore the high boots and low-cut blouses as signals of her availability. Lots of men on the make picked up on them. But you’re the fortunate one who picked...

‘Z’ is for zany, the funny side of you! ‘I’ is for intelligence, none more clever! ‘I’ is also for instill, the lesson of life. ‘T’ is for tasteful, as...

Crazy in love or just plain crazy? Are you excited by the never-ending possibilities of the life that you will share together? The girl who will wear The Jime engagement...

You just received an invitation to Count Oakmont’s housewarming party in Edinburgh. Do you go with formal? Semi-formal? The invite says “black tie optional”. So which option do you choose...

This majestic Cushion Cut engagement ring has a name of Spanish origin, meaning “queen”. Appropriate? We think so, and this is our website so there you have it in black-and-white....

The Monse is a solitaire engagement ring for an observant and kind woman that so specifically knows what she wants that she could make waiting for its arrival into an...

Simply stately and elegant: does that describe the woman for whom you're considering buying this customizable setting CZ engagement ring? If so, it's a match made in wedded heaven. Featuring...

This unique floral-inspired CZ engagement ring is a feast for the senses. What exactly does The Jolene smell like when you open the gift box and take a big whiff of that...

When our founder first flirted with the idea in 1999 to sell cubic zirconia online, he didn’t know exactly how the company would turn out. But he knew he had...

With triple the traditional center stone crowning The Estefi’s cathedral-raised ring setting, are you signifying that your love for her is triple the average relationship? Maybe. Is it? Seal your...

Z is for Zeal, your zest for life. Also for Zero, the likely number matching how many rings just like this one you’ll see in a lifetime of wearing The...

If you make an anagram from the name ‘Janni’ you can spell the word ‘ninja’! Is that fun fact relevant to this enhanced 3-stone engagement ring featuring dual 3.50 mm*...

The biggest possible problem we can foresee if you buy this distinctive round channel style cubic zirconia engagement ring is the likelihood of jealousy. She's got two hands, and only...

If there were a "TooCute4U" section of our website, that's where you'd find The Carla. She's a one-of-a-kind lady who just doesn't have time to mess around because she's way...

This split-band pave-style engagement ring with flowing lines and organic curves that appear like "tying the knot"-style knots fashioned out of the metal of your choice is constructed with one...

If this bezel-set Cushion cut engagement ring had a theme song it would be surf-crooner Jack Johnson's romantic acoustic guitar melody "Better Together". That’s because you get the best of both...

You haven’t drunk too much, dear. And this ring is nowhere near as expensive as people will think it must have been. It really is happening. First it was the...

The Eneroya is a masterpiece of quiet confidence for a special woman who knows her mind, and chooses only the fortunate few to let you in to share the treasures of...

Choices create our future, good or bad. One specific choice is always there. What choice is that? Simply this: the choice to feel however you wish to feel, because happiness...

There's a beautiful oversized-stone, channel-inlaid pavé band on this baby. When that baby gets cranked up, it's like a full troop of musicians that suddenly decided to pull the old...

Does true love exist? Is there really such a thing as a soul mate? If you ever found yourself doubting 'true love' because you waited what seemed an entire lifetime...