"Blood Diamond" movie and Blood Diamonds IRL: 15 years later, the truth
Beyond great entertainment that brought in $170+ million US dollars at the box office globally, few movies have been more influential in stirring a call for change than this 5-time Academy Award nominated film.  For humanity: the world became more aware of the human rights abuses, dangerous labor practices, terrorist funding, money laundering, and environmental destruction wrought by the mined natural diamond industry. For our business: new customers had yet another powerful reason to choose our 5A diamond-quality CubicZirconia.com CZ stones instead of buying a mined, natural diamond. For the marriage-minded, engagement proposal planner with a future fianceé on the fence about choosing natural mined diamonds or an alternative: he/she can simply have a movie night and watch Blood Diamond together (you won’t have to say much, and if you haven’t seen it…he/she will want to talk after watching). 
Between a rock and a hard place
The discussion with your future spouse about a non-diamond engagement ring can be a tough conversation when society has a certain expectation but you want to do something different. We call it being "between a rock and a hard place". This article will provide a few ideas and resources to help couples talk through the options for a non-mined-diamond alternative. Just as you can create your own wedding experience, you can choose an engagement ring that actually reflects your values-- individually and as a couple. And if you do it together, it's a great test-drive of many future values-driven decisions a marriage will be better off for if a couple makes together.
Choosing a Ring – A Shopper’s Point of View
So, you've found our website and you're getting ready to purchase a jewelry piece. Then you realize, "They have so many products! How in the world will I find what I'm looking for?" Lucky for you, we got the lowdown on how you can zero in on what you want from thousands of choices with just a few clicks - all from a shopper's point of view.
Best of the Blog
Since the founding of our website-- check out our top, most-read 17 blog posts to date! Topics include diamond deprogramming, relationship tips, engagement proposal ideas and stories, product care and cleaning, picking the right engagement ring, gift ideas and what factors make our 5A diamond-quality cubic zirconia stones the best!