Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?

Anyone who says they can tell the difference with the naked eye (i.e. looking unaided, with no special tools or props) between a perfect mined diamond and the top-quality 5A Cubic Zirconia such as that we make and use in our jewelry is: lying only giving anecdotal evidence based on a flawed experiment set-up comparing diamonds to poor-quality CZ manufactured by companies trying to save money on quality.(i.e. not CubicZirconia.com cubic zirconia) trying to sell you diamond jewelry or some combination of the above. Allow me to explain...

Who is Mrs. Cubic Zirconia of CubicZirconia.com?

Customers hoping/expecting to replace an inexpensive but flawless and colorless 5A CubicZirconia.com CZ center stone with diamond at some point in the future commonly ask us if it is possible for us to make our jewelry with a only the largest stone being cubic zirconia while natural diamond accent stones (also known as 'side stones' or 'melee stones) are used in the remainder of the piece. Yes, this is possible. Here's the details.

We do not acknowledge any independent, industry-wide and international authority on the making of diamond-quality synthetic cubic zirconia stones. That means anyone out there claiming to make a better stone or a "certified" stone may as well be making that claim up from thin air as far as we are concerned. Certification schmertification.